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We likewise proactively work with social media sites to report bad stars who are cultivating violent evaluations outside our shop, and we've sued countless bad stars for attempting to abuse our reviews systems. We encourage customers concerned about the credibility of evaluations left on an item to use the "Report abuse" link, readily available on each review, so that we can examine and take the suitable actions.

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However the result that an opportunistic rival can have on a small company in particular is frightening. As I covered in a previous post for Forbes, there are various techniques that dubious sellers use to remove their competitors including bombarding them with phony 5-star reviews (which gets an item listing flagged right away by Amazon).

A large library of item reviews is one of many competitive moats that Amazon has actually built. Let' This Is Cool  that the moat does not obstruct ingenious brand-new items and brands that deserve a chance to be discovered by customers.

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Corrections & Clarifications: An earlier version of this story was not complete in its description of Amazon's review policy. Amazon prohibits on incentivized reviews, which consists of reviews in exchange for free or reduced products, does not apply to its Vine program or book evaluations. SAN FRANCISCO Chances are, a week or two after you purchase something online you'll get an email asking, "How 'd we do?" and a link to review the product.

The more buys, the more reviews. The more buys, the higher your rank in search and the more sales you get," said Alice Kim, owner of online cosmetic brand Elizabeth Mott. Even a single comment can make a hugedifference. Just going from no review to one increases the rate at which online window-shoppers in fact click the "purchase" button by 65%, stated Matt Moog, CEO of Power Reviews, a business that makes rankings and evaluation software application.